Zentro Pilates Club

Zentro Pilates Club was built around the idea of movement as a visual language. The identity combines a soft neutral palette with lime green and blush pink accents, creating a playful and youthful foundation for the brand.

At the center of the identity is a custom brand symbol depicting a Pilates figure. The same figure is integrated throughout the visual system, adapting its position to mirror the poses and movement of the people in the photography.

This connection between the symbol and the imagery carries through the social media direction, where photography, typography, and the brand symbol come together to create a cohesive and dynamic visual system.