Yseult Eau de Parfum

Yseult Eau de Parfum was developed around a sensual, surreal visual direction inspired by the fragrance’s name and character.

The identity combines a refined wordmark with a palette of soft lavender, deep violet, and icy neutrals. Pearlescent elements and butterfly imagery introduce a sense of transformation, while the contrast between delicate textures and darker compositions gives the brand a more mysterious quality.

For the campaign, we created editorial-style compositions that bring together the bottle, packaging, portraiture, and surreal imagery.

The butterfly became a recurring visual motif across the campaign, connecting the different applications and reinforcing the fragrance’s dreamlike character.